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注册

百威英博中国第一季度开门红:营收增11% 销量增5%

新开奇迹 所以,三星S9整体上还是给人一种珠圆玉润的观感以及手感,这跟我去年上手S8时候的感觉是一模一样的。


来源:凤凰网酒业

百威英博昨日发布了第一季度报告。虽然集团全球销量整体微跌0.5%,但中国市场表现抢眼,营收增长11%,销量增长5%,百威和哈冰纯均实现了双位数增长,从而使百威英博在中国的市场份额达到20%。先来看看全

百威英博昨日发布了第一季度报告。虽然集团全球销量整体微跌0.5%,但中国市场表现抢眼,营收增长11%,销量增长5%,百威和哈冰纯均实现了双位数增长,从而使百威英博在中国的市场份额达到20%。

先来看看全球业绩。在拉美北部、拉美南部和亚太市场的推动下,以及得益于一系列营收管理和高端化举措,集团第一季度营收有机增长了3.7%。虽然巴西市场仍然疲软,EBITDA下跌23.3%,但是凭借营收增长和合并实现的协同效应,集团EBITDA有机增长了5.8%。

集团旗下全球品牌继续保持稳固增长,合计营收增长超过了12%。百威品牌的中国春节营销和超级碗活动让百威销量继续表现良好。时代啤酒的营收增长了20%,在美国和阿根廷市场特别受到欢迎。科罗娜啤酒的营收增长超过18%,50%的营收来自墨西哥以外的地区,主要由中国、英国和哥伦比亚等市场推动。公司表示将继续在全球范围内利用商务平台来支持全球品牌的增长,并拓展至新的市场,如澳大利亚,秘鲁,哥伦比亚和南非。

另外,集团与SAB米勒的整合正在快速进行中,2017年第一季度实现了2.52亿美元的协同效应。

大家关心的中国市场取得了第一季度开门红:营收增长超11%,销量增长5%。通过布局高端和超高端品牌,公司每百升营收实现了6%的增长。

这样的出色表现受益于围绕中国农历新年的一系列营销和销售推广,百威和哈冰纯均实现了双位数增长。公司表示,百威啤酒以饮用场合为重点的推广战略帮助品牌在关键区域取得增长势头。

在中国啤酒行业弱复苏的背景下,公司的市场份额已超20%。公司相信,他们的品牌组合,特别是在高速增长的高端和超高端细分市场的布局,将帮助公司继续走在行业发展的前列。

最后再插播一个最近发生的新闻:百威英博在美国最近买下了第十个精酿啤酒公司,位于北卡罗莱纳的Wicked Weed酿酒。交易的具体细节未被披露,酒厂的创始人将继续担任相关职务。

Wicked Weed创立于2012年,公司最著名的啤酒有Pernicious IPA,Lunatic Belgian Blonde,还有一些酸啤酒。去年,Wicked Weed卖出了22000桶啤酒,预计2017年销量将达4万桶。

(来源:啤酒日报)

[责任编辑:刘宣]

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